How PinPay Became a Game Changer in Lebanon’s Digital Landscape

Mobile technologies have changed the business landscape forever. They made product information ubiquitous and have pushed marketing experiences even further. Driven by faster connectivity and better-designed online spaces, mobile devices empower customers by creating digital environments accessible around the clock.

How PinPay Became a Game Changer in Lebanon’s Digital Landscape

Mobile technologies have changed the business landscape forever. They made product information ubiquitous and have pushed marketing experiences even further. Driven by faster connectivity and better-designed online spaces, mobile devices empower customers by creating digital environments accessible around the clock.

3 Effective Tips To Effective Engagement on Social Media

The past holiday season was perhaps the biggest showcase of the year for advertisers in Lebanon and the Middle East. During which, many brands hope to improve their social media marketing efforts in order to take advantage of the many

3 Effective Tips To Effective Engagement on Social Media

The past holiday season was perhaps the biggest showcase of the year for advertisers in Lebanon and the Middle East. During which, many brands hope to improve their social media marketing efforts in order to take advantage of the many

A Race of Two Telcoms

“Wait a bit,” said the tortoise to the hare. “I’ll run a race with you, and I’ll wager that I win.” Challenges make everything interesting, especially those between unequal contestants. When Kyle Whitehill took over as CEO of Vodafone Qatar

A Race of Two Telcoms

“Wait a bit,” said the tortoise to the hare. “I’ll run a race with you, and I’ll wager that I win.” Challenges make everything interesting, especially those between unequal contestants. When Kyle Whitehill took over as CEO of Vodafone Qatar

/ Art

The First Original ‘Art Renting Program’ in Qatar

Art evolves gracefully as people change their perspectives, attitudes and behaviors. If you see a painting and remember feeling a particular emotion at a certain point of your life, you’ll most certainly feel different about it years later. It will

/ Art

The First Original ‘Art Renting Program’ in Qatar

Art evolves gracefully as people change their perspectives, attitudes and behaviors. If you see a painting and remember feeling a particular emotion at a certain point of your life, you’ll most certainly feel different about it years later. It will

كلنا نشوفك .. أنت لست وحدك We all see you, you are not alone

Steven Davis, Expedia’s head of marketing for Europe, argues that outdoor advertising is in fact the “ultimate broadcast medium”. This statement makes sense to me especially when people are continuously spending longer periods of time commuting and away from their

كلنا نشوفك .. أنت لست وحدك We all see you, you are not alone

Steven Davis, Expedia’s head of marketing for Europe, argues that outdoor advertising is in fact the “ultimate broadcast medium”. This statement makes sense to me especially when people are continuously spending longer periods of time commuting and away from their

Cristiano Ronaldo and Pelé Star Commercial

Hi All! Could you please share your thoughts on this TVC by Emirates Airlines ft. Christiano Ronaldi and Pele. We had a debate about it at the office today, and my colleagues found it smart and well executed. The ad

Cristiano Ronaldo and Pelé Star Commercial

Hi All! Could you please share your thoughts on this TVC by Emirates Airlines ft. Christiano Ronaldi and Pele. We had a debate about it at the office today, and my colleagues found it smart and well executed. The ad

What the Art Market Can Teach Us About Branding

By Al Ries. Originally published by AdAge on February 10, 2014. At Christie’s recent post-war and contemporary-art sale, a black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of a Coca-Cola bottle worth that kind of

What the Art Market Can Teach Us About Branding

By Al Ries. Originally published by AdAge on February 10, 2014. At Christie’s recent post-war and contemporary-art sale, a black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of a Coca-Cola bottle worth that kind of

“NO” & “THE SQUARE”: Lessons for non-violent social movements

Through his exploratory analysis of 2 motion pictures, Adel eloquently demonstrates the factors that led to popular peaceful revolts that overthrew repressive dictatorial regimes. We will see how media, art, music and hope can be harnessed to overwhelm the military

“NO” & “THE SQUARE”: Lessons for non-violent social movements

Through his exploratory analysis of 2 motion pictures, Adel eloquently demonstrates the factors that led to popular peaceful revolts that overthrew repressive dictatorial regimes. We will see how media, art, music and hope can be harnessed to overwhelm the military

Somebody call Guinness, I think we’ve got a record here!

The world has surely witnessed a bunch of strange records.  Some of which are so unimaginable as to almost seem out of this world. Others are funny, and yet others are just plain weird. Below is my favorite list. Steve Jacobs put on

Somebody call Guinness, I think we’ve got a record here!

The world has surely witnessed a bunch of strange records.  Some of which are so unimaginable as to almost seem out of this world. Others are funny, and yet others are just plain weird. Below is my favorite list. Steve Jacobs put on

The Difference between Porn and Politics in Beirut

By the time he reaches graduation, a normal guy’s retina would have been ravaged by the dirtiest, sleaziest and sickest fetish stunts known to man. Despite all this, Porn remains more gentle than Lebanese politics and definitely less sadistic than

The Difference between Porn and Politics in Beirut

By the time he reaches graduation, a normal guy’s retina would have been ravaged by the dirtiest, sleaziest and sickest fetish stunts known to man. Despite all this, Porn remains more gentle than Lebanese politics and definitely less sadistic than