Daily Archives: April 29, 2011

"Blink" experiment: do we make smart choices without knowing why?

From Malcolm Gladwell’s Blink, a book about the astonishing reliability of split-second decisions we make based on intuition…in the “blink” of an eye. This experiment has interesting implications: Fast and Frugal Imagine that I were to ask you to play

"Blink" experiment: do we make smart choices without knowing why?

From Malcolm Gladwell’s Blink, a book about the astonishing reliability of split-second decisions we make based on intuition…in the “blink” of an eye. This experiment has interesting implications: Fast and Frugal Imagine that I were to ask you to play