Monthly Archives: June 2011

"Cheyef 7alak" Campaign by Impact BBDO

OK! this campaign by Impact BBDO is hilarious! If you understand Arabic this will crack you up! 😀   Click here to view their facebook page http://www.youtube.com/get_player

"Cheyef 7alak" Campaign by Impact BBDO

OK! this campaign by Impact BBDO is hilarious! If you understand Arabic this will crack you up! 😀   Click here to view their facebook page http://www.youtube.com/get_player

Coca Cola’s Egypt ‘like’ Campaign

Coca Cola Middle East just launched an online campaign called ‘Say Like’. http://www.youtube.com/get_player The ad may be a bit too long, yet it is multifaceted. It shows various experts explaining the concept of like. Do you think this campaign would

Coca Cola’s Egypt ‘like’ Campaign

Coca Cola Middle East just launched an online campaign called ‘Say Like’. http://www.youtube.com/get_player The ad may be a bit too long, yet it is multifaceted. It shows various experts explaining the concept of like. Do you think this campaign would

The Broken Windows Theory

How could little things create Tipping Points for major happenings like the abrupt decline in New York crime rate in the 1990’s? How can we analyze and make use of such Tipping Points in our lives and our career? Let

The Broken Windows Theory

How could little things create Tipping Points for major happenings like the abrupt decline in New York crime rate in the 1990’s? How can we analyze and make use of such Tipping Points in our lives and our career? Let

Subliminal Persuasiveness

In the light of the recent Arab revolutions, some news broadcasting agencies have been accused of being biased. Some say that such agencies have lost a great deal of their professional objectiveness in conveying the informational message and consequently shaped

Subliminal Persuasiveness

In the light of the recent Arab revolutions, some news broadcasting agencies have been accused of being biased. Some say that such agencies have lost a great deal of their professional objectiveness in conveying the informational message and consequently shaped

Have We Killed Brand Advertising?

By: Al Ries Brand advertising seems to be on its way out. Take Starbucks, which used to advertise its coffee shops. And very effectively, too. Today, the brand is strongly positioned at the top of the coffee-shop market. What’s next

Have We Killed Brand Advertising?

By: Al Ries Brand advertising seems to be on its way out. Take Starbucks, which used to advertise its coffee shops. And very effectively, too. Today, the brand is strongly positioned at the top of the coffee-shop market. What’s next

Mavens

from “the Tipping Point, How little things can make a big difference”- Malcolm Gladwell The word ‘Maven’ comes from the Yiddish, and it means one who accumulates knowledge. In recent years, economists have spent a great deal of time studying

Mavens

from “the Tipping Point, How little things can make a big difference”- Malcolm Gladwell The word ‘Maven’ comes from the Yiddish, and it means one who accumulates knowledge. In recent years, economists have spent a great deal of time studying