Daily Archives: September 5, 2011

How to Market a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. By Drew Gannon |  @drewgannon   | Jun 22, 2011 When TV commercials for the Snuggie launched in October of 2008,

How to Market a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. By Drew Gannon |  @drewgannon   | Jun 22, 2011 When TV commercials for the Snuggie launched in October of 2008,

Should You Reward Bad Ideas?

Some ideas are crazy. Some are underdeveloped. Some will fail. How can you deal with them without squelching your employees’ creativity? By Drew Gannon |  @drewgannon   | Aug 30, 2011 True or false: There’s no such thing as a bad idea. Of course

Should You Reward Bad Ideas?

Some ideas are crazy. Some are underdeveloped. Some will fail. How can you deal with them without squelching your employees’ creativity? By Drew Gannon |  @drewgannon   | Aug 30, 2011 True or false: There’s no such thing as a bad idea. Of course

The Master At Work: Steve Jobs Debuts ‘1984’

In 1983, Steve Jobs stood before an Apple-friendly audience and debuted “1984,” the groundbreaking, Ridley Scott-directed, commercial that introduced the Macintosh to the public, while comparing George Orwell’s novel theme of Big Brother to IBM, Apple’s chief competitor in the

The Master At Work: Steve Jobs Debuts ‘1984’

In 1983, Steve Jobs stood before an Apple-friendly audience and debuted “1984,” the groundbreaking, Ridley Scott-directed, commercial that introduced the Macintosh to the public, while comparing George Orwell’s novel theme of Big Brother to IBM, Apple’s chief competitor in the