The Master At Work: Steve Jobs Debuts ‘1984’

In 1983, Steve Jobs stood before an Apple-friendly audience and debuted “1984,” the groundbreaking, Ridley Scott-directed, commercial that introduced the Macintosh to the public, while comparing George Orwell’s novel theme of Big Brother to IBM, Apple’s chief competitor in the nascent personal computer market.

Since Jobs announced he was stepping down as Apple CEO last week, the accolades and praise from all corners of the globe have approached eulogy-status, and while we hope he has many more years ahead of him, it is clear the impact he has had on technology, culture, and, not to be overlooked, live presentation.

Check out a very young Steve Jobs as he sculpts a narrative leading up to the debut of one of the most memorable branding spots ever created, for a product that literally changed an industry. He is a true star, a wizard:


About Abdul Rahman Alieh

I use this space to share interesting videos and snippets from articles and books I come across. I hope you find this blog interesting. Can't wait to read your comments! Abdul Rahman

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