Daily Archives: September 11, 2011

Outliers in Education

What really intrigued me about this particular chapter while reading “Outliers” for Malcolm Gladwell is the underlying factors that govern the success of certain “privileged” individuals. These factors such as their children’s lifestyle, educucational background of their parents or their

Outliers in Education

What really intrigued me about this particular chapter while reading “Outliers” for Malcolm Gladwell is the underlying factors that govern the success of certain “privileged” individuals. These factors such as their children’s lifestyle, educucational background of their parents or their

The ABCs of Pricing

Buyers are irrational. Predictably so. Here are three of the frameworks–anchors, bumps, and charms–they use to decide what they’ll pay for your product or services. By Charlie Gilkey |  @CharlieGilkey   |  Jan 31, 2011 “To start out with the customers’ utility, with

The ABCs of Pricing

Buyers are irrational. Predictably so. Here are three of the frameworks–anchors, bumps, and charms–they use to decide what they’ll pay for your product or services. By Charlie Gilkey |  @CharlieGilkey   |  Jan 31, 2011 “To start out with the customers’ utility, with

Taiwan Create Inventive Safe Sex Campaign Through Fortune-Telling

Tying a product into a country’s culture fabric in both a creative and cost effective manner takes some doing yet the people at OgilvyAction Agency in Taiwan did just that for Durex. The company needed a new way to increase their

Taiwan Create Inventive Safe Sex Campaign Through Fortune-Telling

Tying a product into a country’s culture fabric in both a creative and cost effective manner takes some doing yet the people at OgilvyAction Agency in Taiwan did just that for Durex. The company needed a new way to increase their

Is this the best Facebook campaign for the coolest job in the world?

                                      If you’re going to advertise a job or position as the best, greatest or coolest, you want to make sure that

Is this the best Facebook campaign for the coolest job in the world?

                                      If you’re going to advertise a job or position as the best, greatest or coolest, you want to make sure that

Disgusting Bacteria Riddled Billboard Is A Huge Success

                      Warner Brothers have come up with a brilliant way of promoting their latest movie release in Canada by creating the world’s first living breathing billboard made entirely of bacteria.

Disgusting Bacteria Riddled Billboard Is A Huge Success

                      Warner Brothers have come up with a brilliant way of promoting their latest movie release in Canada by creating the world’s first living breathing billboard made entirely of bacteria.

Volkswagen Use Augmented Reality Campaign To Engage 50,000 Customers

                      Volkswagen have shown their grasp of online technology again with this magazine advertising campaign that links back to the online world using augmented reality. Magazine readers were able to

Volkswagen Use Augmented Reality Campaign To Engage 50,000 Customers

                      Volkswagen have shown their grasp of online technology again with this magazine advertising campaign that links back to the online world using augmented reality. Magazine readers were able to

How to REALLY Measure the ROI of Social Media

This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses

How to REALLY Measure the ROI of Social Media

This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses

You just shared a link. How long will people pay attention?

How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning

You just shared a link. How long will people pay attention?

How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning