As many as 60 percent of users at small companies plan to exchange their BlackBerry phone over the next 12 months for another platform such as Apple’s iPhone or Google’s Android, according to a new report from Boulder, Colo.-based research firm Enterprise Management Associates. Some 30 percent of users at larger, enterprise-size companies are expected to make the same change, the report says.
“If you look at the amount of adoption of Android and iPhones — devices that didn’t exist a few years ago — that shows that this trend [of declining use of BlackBerry phones for business] has been going on but is accelerating now,” says EMA managing research director Steve Brasen, who wrote the report.
The report shows 52 percent of users at larger companies (10,000 employees or more) primarily use a BlackBerry for work, while only 36 percent said they plan to still be using a BlackBerry within the next year. At smaller companies, (fewer than 500 employees) only 16 percent said they primarily use a BlackBerry phone. Of those, 7 percent said they’ll be using one next year.
BlackBerry phones are principally provided to employees by owners of larger businesses, Brasen says.
The report — which surveyed end-users as well as business information technology managers — says only 16 percent of users are “completely satisfied” with their BlackBerry phones, compared to 44 percent for the iPhone and 34 percent for Android. “The impression we have from the research data points to a lack of availability of business-related applications [among BlackBerry users],” Brasen says.
Personal preference is another factor. “We also noted several cases where end-users were carrying two smartphones: a BlackBerry for work and another type of phone for their personal purposes,” he says. “They don’t want to use the BlackBerry for personal reasons. But, who really wants to carry around two smartphones?”
Last week, BlackBerry maker Research In Motion experienced a massive service outage that affected millions of users in the U.S., Europe, the Middle East, Africa, India, Brazil, Chile and Argentina. RIM said the blackout was caused by a “core switch failure” that generated a backlog of messages.
Meanwhile, EMA’s report says small businesses are primarily supported by Android (43 percent) and iPhone devices (27 percent). Over the next 12 months, 50 percent of small business smartphone users say they expect to use the Android platform, while 29 percent plan to use an iPhone.
“Android is particularly strong in smaller organizations due to the relatively low cost of the devices,” the report says. “Since the Android platform is available on a variety of different physical devices offered by a host of different manufacturers, competition in the marketplace drives down overall prices of Android devices and encourages the availability of some lower-cost smartphone options.”