Monthly Archives: November 2011

Holy Cow Batman! It’s A QR Code!

Imagine you are a farmer living in rural France. You want to sell your produce direct to the public but because you are in an area of outstanding natural beauty advertising signs and poster boards are forbidden. Also you have

Holy Cow Batman! It’s A QR Code!

Imagine you are a farmer living in rural France. You want to sell your produce direct to the public but because you are in an area of outstanding natural beauty advertising signs and poster boards are forbidden. Also you have

I Like Diesel

I Like Diesel. This video shows how Diesel is using QR codes in the stores to grow its social network. Users scan the QR code and click the Facebook Like button. Then a post appears on their Facebook wall saying

I Like Diesel

I Like Diesel. This video shows how Diesel is using QR codes in the stores to grow its social network. Users scan the QR code and click the Facebook Like button. Then a post appears on their Facebook wall saying

Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding

Marketing is the essence of what a company is all about. If you hire a marketing company to handle your marketing, then what is left for your company to do? When I started to work at General Electric, marketing had

Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding

Marketing is the essence of what a company is all about. If you hire a marketing company to handle your marketing, then what is left for your company to do? When I started to work at General Electric, marketing had

Beirut is all things to all people!

Can one be addicted to a place? If so, I think I’m a Beirut addict. Despite Iraqi heritage, I’ve been to the city 22 times since 2004 and my last fix was in June this year. I grew up with

Beirut is all things to all people!

Can one be addicted to a place? If so, I think I’m a Beirut addict. Despite Iraqi heritage, I’ve been to the city 22 times since 2004 and my last fix was in June this year. I grew up with