Daily Archives: November 21, 2011

Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding

Marketing is the essence of what a company is all about. If you hire a marketing company to handle your marketing, then what is left for your company to do? When I started to work at General Electric, marketing had

Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding

Marketing is the essence of what a company is all about. If you hire a marketing company to handle your marketing, then what is left for your company to do? When I started to work at General Electric, marketing had