Apple in 2011 — A Bittersweet Year for Tech’s Most Valuable Company


Apple started the year on a high, surpassing $300 billion in market capitalization.

The launch of the Mac App Store brought the “App Store experience” to computer users, with more than 1,000 free and paid apps available for download. The Store saw one million downloads on the first day, while the App Store also hit a milestone in January — 10 billion apps downloaded worldwide.

After more than four years, AT&T’s exclusivity with the iPhone came to an end as Verizon became the second official U.S. carrier for the Apple mobile.

The news that Apple CEO Steve Jobs was to take another leave of absence for health reasons was quickly followed by Apple reporting record-breaking earnings for its fiscal first quarter.


The launch of the Verizon iPhone is a success, with pre-orders selling out. Breaking previous records, the iPhone gives Verizon its most successful first day of sales in the history of the company.

Apple launches a new subscription feature for content publishers. This means that magazine and newspaper publishers can now offer in-app subscriptions to customers.

Hardware-wise, February saw new MacBook Pros with upgraded processors and graphics, a high-speed Thunderbolt I/O port and a new FaceTime-enabled HD camera.

Meanwhile on the software front, Apple released a developer preview of Mac OS X Lion, bringing many of the iPad’s features — including Multi-Touch gestures — to the Mac.

Looking ahead, the confirmation of the March 2 iPad special event kicked the rumor mill into overdrive.


As expected, Apple announced the thinner and lighter iPad 2 and showed off some new features of the forthcoming iOS 4.3 which then became available two days before the iPad 2 went on sale.

The retail launch of the new tablet saw savvy college student Amanda Foote selling her number one spot in the line for $900. Piper Jaffray analyst Gene Munster estimated Apple sold as many as 500,000 iPad 2s in the first weekend of sales.

The iPad 2 global roll out continued later in the month, with 25 more countries getting the tablet on the 25th.


April started with controversy for Apple, as it was revealed iPhones tracked user’s location data.

Apple addressed concerns with a “Q&A” response. Meanwhile, investors were kept happy with another record-breaking fiscal report.

The white iPhone 4 finally hit shop shelves in April. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right,” Phil Schiller, Apple VP said in a statement.


May began with a refresh for Apple’s iMac line, adding Sandy Bridge architecture, an HD camera and the new super-fast Thunderbolt port.

Overseas, the iPad 2’s Beijing launch was a huge success, with the tablet selling out in just four hours.

More than a year after its debut on the iPad, iWork, Apple’s suite of productivity apps, launched for iPhone and iPod touch.

The month ended with news about the forthcoming Worldwide Developers Conference, including the fact that Steve Jobs would make an appearance.


June is traditionally big for Apple, with the Worldwide Developers Conference kicking off the month. At the event, Apple officially unveiled Mac OS X Lion as a Mac App Store exclusive.

Other big news from the Steve Jobs keynote included iOS 5, iCloud and Final Cut Pro X, the audio and video editing software which left a number of unhappy customers.

Jobs followed up his WWDC performance with one in front of the Cupertino City Council, presenting plans for a new giant, spaceship-shaped Apple campus.

Here at Mashable we celebrated the four year anniversary of the iPhone with an awesome infographic.


Apple celebrated two milestones in July. The App Store hit 15 million downloads and OS X downloads hit the million mark within 24 hours of going on sale.

Apple’s third quarter earnings report saw record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion, meaning the company could boast more than $75 billion in cash.

On the hardware side of things, July saw the launch of new MacBook Airs now boasting Mac OS X Lion, as well as general spec improvements. The Mac mini also got better processors, but lost its optical drive.

Also launched was a new 27-inch Cinema Display, complete with a Thunderbolt port.

Among all these launches however, something disappeared from the Apple Store. The lower end white MacBook was discontinued.


At the beginning of August, Apple unveiled the beta for iCloud while OS X Lion got its first update a few weeks later.

Later in the month came the sad news that Steve Jobs was to resign as Apple CEO due to poor health. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” he wrote in a statement. “Unfortunately, that day has come.”

Apple stock fell on the back of the news, but stabilized soon after Tim Cook was named as the new CEO.


In the wake of Jobs’ resignation, September was a quiet month for Apple. The rumor mill got into full swing with iPhone 5 whispers and various “reports.”

Apple finally confirmed an iPhone special event for October 4. As is becoming tradition, the “Let’s Talk iPhone” invite was poured over for hints and clues.


With hype for the iPhone 5 at fever pitch levels, the iPhone 4S revelation was seen as a disappointment to many. Apple stock fell 5%.

Other news from the special event included a date for the launch of iOS 5, the news that Sprint was to become the third US carrier to offer the Apple mobile, the debut of Siri, the iPhone 4S Voice Assistant and the announcement of new apps including “Find my Friends” and “Cards”.

On the iPod side of things, the nano and the touch got updated.

Despite the mixed reaction to the updated phone, iPhone 4S pre-orders passed the one million mark in the first 24 hours and sales topped four million in the first weekend.

On Oct. 6, Apple announced that Steve Jobs had died. Apple turned its homepage into a tribute to the former CEO, inviting the public to share their condolences as the Apple board issued a statement.

Later in the month Apple held a memorial event for Jobs.


November saw GarageBand make its debut on the iPhone and iPod touch as Apple released the 1.1 update.

The Cupertino company had a public relations issue to deal with as it admitted some some iOS 5 battery problems, but didn’t manage to fix the bug in an update.

Art Levinson was named as Apple’s new chairman of the board after he had served on Apple’s board of directors for more than a decade. Apple also announced that Disney’s Bob Iger joined the board.


2011 ended on a positive note for Apple.

The company opened its largest-ever retail venue at the historic Grand Central Terminal in Manhattan, New York.

While publishing a list of the best iOS apps of 2011, Apple also revealed its Mac App Store hit a notable milestone — 100 million downloads.

With the rumor mill already cranking out teasers for 2012, whatever the next 12 months holds for the company, we’re sure it won’t be dull.

Source: Mashable

About Abdul Rahman Alieh

I use this space to share interesting videos and snippets from articles and books I come across. I hope you find this blog interesting. Can't wait to read your comments! Abdul Rahman

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