Daily Archives: February 20, 2014

What the Art Market Can Teach Us About Branding

By Al Ries. Originally published by AdAge on February 10, 2014. At Christie’s recent post-war and contemporary-art sale, a black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of a Coca-Cola bottle worth that kind of

What the Art Market Can Teach Us About Branding

By Al Ries. Originally published by AdAge on February 10, 2014. At Christie’s recent post-war and contemporary-art sale, a black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of a Coca-Cola bottle worth that kind of