Could you please share your thoughts on this TVC by Emirates Airlines ft. Christiano Ronaldi and Pele. We had a debate about it at the office today, and my colleagues found it smart and well executed.
The ad supposedly takes place in a humming Emirates Airbus 380 plane. Two guys are shown ‘whispering’ to each other how great a player Pele is, all the while Ronaldo thinks they’re talking about him. Pele then appears from behind CR7, smirks at him sheepishly as if he understood what he was thinking.
My point- HOW ON EARTH would a 73 years old who appears from behind Ronaldo -mind you- (1) overhear what these guys were ‘whispering’ and then (2) figure out what was going on inside Ronaldo’s head?
Would you say this -obviously very expensive- TVC is smart and well executed? Please comment 🙂