Category Archives: the market research error

Pepsi’s Challenge

Blink: The Power of Thinking without Thinking- Malcolm Gladwell In the early 1980s, the Coca-Cola Company was profoundly nervous about its future. Once, Coke had been far and away the dominant soft drink in the world. But Pepsi had been

Pepsi’s Challenge

Blink: The Power of Thinking without Thinking- Malcolm Gladwell In the early 1980s, the Coca-Cola Company was profoundly nervous about its future. Once, Coke had been far and away the dominant soft drink in the world. But Pepsi had been